Rediscover Your “Why”

In his inspirational TED talk, Simon Sinek, author and motivational speaker, asks business owners (leaders) to “Start with Why. 

We can all easily answer what we do, or how we do what we do. That is simple to communicate. Think of every elevator pitch you have delivered or heard. It is what I do. I sell clothes. I sell them in a beautiful store with great people.

That is fine, but is that really inspiring? 

We also talk about what makes us unique and different and that, again, gets a bit cloudy. For example, we have the best customer service, we have different products, and we have new goods all the time. Those do not define your core purpose or inspire passion for the “Why” you are in business.

It is not so easy to arrive at the “Why” you are in business. 

My journey to answer that question took some time and introspection. I came to it by realizing what it is that I care most about in my business. I made it personal, and that made it passionate. 

For me, the business has always been about financial security.


The stress that comes from not being able to pay your bills hinders relationships, diminishes self-esteem, and is an ongoing impediment to your ability to grow as a person, and as a business. So, for me, it has always been very personal and from that I could derive my “Why.”

Our “Why” at Management One™ is to provide financial security for our clients, our affiliates and for the people who work for Management One™. If it is not going to check all those boxes, we don’t do it. It is our “Why” and it is our core passion.

As you approach the final corner of 2019, consider taking the time to explore your “Why.” It will help set your course, not just for the end of the year, but for years to come. And even more importantly, your “Why” will provide the drive that comes from a passion deep within yourself to take your business to the next level.

I will end with this inspiring quote from Simon Sinek:

“What good is it having a belly if there’s no fire in it? Wake up, drink your passion, light a match and get to work.”


Know your “Why” and light that fire!


Marc Weiss

CEO and President

Management One™

And Retail ORBIT®