Jennifer Rust brings over 30 years of financial, management, and retail experience to her clients. She began her career as a Certified Public Accountant in the small business division of the national firm, Ernst and Young. Her passion for small business and financial training led her to become the financial anchor of several privately held businesses and then her own Accounting firm. In 2006, she fulfilled a lifelong dream of opening her own specialty store. As a retail store owner and under the guidance of a Management One™, she successfully used and followed the Winning@Retail™ merchandise plans to increase profit, increase margin, while decreasing inventory. In 2014, Jennifer joined Management One™ as an affiliate. Owning and managing the store gives her the unique perspective of both the consultant and client. She is excited to be able to combine her love and knowledge of retail and finance to help other retailers thrive in today's challenging retail landscape.