Johnny’s retail background goes back over twenty years. His retail obsession started as a 15-year-old “shop kid” tuning skis in the back of the local ski shop. Since then, Johnny’s experience has included over a decade of retail entrepreneurship, highlighted by the creation and operation of a high-end Outdoor Sporting Goods retail business. Johnny’s passion is finding out what is possible within the modern retail environment. From new technology, to new ideas, Johnny works with like-minded retailers to uncover the strategies and tactics that produce results in this ever-changing retail landscape.