Webinar Recording: Psychological Pricing and Messaging

Shoppers don’t just buy products—they respond to cues, signals, and emotions that influence their choices.

During this live webinar, retail strategist Paul Erickson unpacked the art and science behind psychological pricing and compelling messaging. Attendees discovered how small changes in price presentation and communication can have an outsized impact on customer behavior and revenue.

Key learning points:

1. How to use psychological pricing strategies to drive conversion without eroding margin.

2. The role of storytelling and message framing in shaping how customers perceive value.

3. Practical ways independent retailers can apply these tactics to create stronger connections and boost profitability.