Our retail coaches
Fiona Horgan
Bringing 40+ years of merchandising leadership at national retailers to independent store owners, helping them see their numbers clearly, make smarter inventory decisions, and generate higher sales with less inventory.
40+
Experience
Industries Served
POS Experience
Background
Fiona started working as a part-time sales associate while in school. After university, she went into the buying department of a jeans retailer called Bootlegger as an assistant buyer.
She became the buyer of accessories, grew the business from 5% of company sales to 15% of company sales, and ran the team of accessory buyers, developing footwear, lingerie, and gift items. She then became Merchandise Manager of Denim, Bottoms, and Outerwear, the largest division in the company.
After moving to England, she managed a wholesale lingerie company. She then returned to Canada as VP of Merchandising, Design, Product Development, and Planning for RW&CO., where she helped grow the business from 22 stores to 60 stores over five years.
Her leadership roles since include General Manager of Thyme Maternity; Senior VP of Merchandising, Product Development, and Planning at DAVIDsTEA; and VP of Merchandising and Product Development for Reitmans Canada. She started consulting with Management One in 2022.
Fiona is proficient in building profitable merchandise assortments, planning, vendor strategy and negotiation, product development, and private label development with offshore companies, as well as financial management, visual merchandising, and marketing.
““Fiona at Management One helped save our business. That is not something I say lightly. As the owner of Adorn and Golden, I know how much heart, time, and sacrifice go into building a business—and how overwhelming it can feel when that hard work isn’t translating into the results you need.
Fiona helped us turn things around. She brought thoughtful guidance, structure, and a real understanding of our business. She helped us see our numbers more clearly, make better inventory decisions, and move forward with a plan we could trust. Throughout that process, she was responsive, honest, and steady. We felt supported through decisions that mattered deeply to our future.
Today, we are generating higher sales with less inventory. That change means so much more than better numbers. It means our hard work is producing stronger results, and we have renewed confidence in the business we have worked so hard to build.
The right software matters, but having the right person help you understand the numbers and turn them into action is what makes the difference. Fiona did that for us. She helped us find our footing again—and gave us a path forward.
I am deeply grateful for her role in our turnaround. For another business owner who feels overwhelmed or unsure how to get things back on track, I would wholeheartedly recommend Fiona.”
““Having Fiona as our Management One coach has been nothing short of incredible! She is so much more than a coach—she is truly invested in the success of our businesses as if they were her own. She celebrates our wins right alongside us and stands shoulder to shoulder with us on the battle lines when things get tough.
Fiona has played such an important role in our success, not only with Management One, but in helping us grow as business owners. After 15 years in business, our numbers are better than they have ever been, and I truly believe Fiona has been instrumental in that success.
What makes Fiona so special is that her investment goes far beyond numbers and reports. She genuinely cares about us, our teams, and the businesses we have poured our hearts into building. She has become so much more than a coach—she is truly family now, and I cannot imagine this journey without her!”
THE WORKING RELATIONSHIP
What can I expect from Fiona?
Fresh Eyes on the Business
An initial assessment with a holistic and clear eyed view of the business focusing on identifying the levers that will move the business forward, building long term strategies with roadmaps and action plans to get there.
Strategy and Collaboration
Monthly reviews identifying and aligning on tactical opportunities and goal setting to ensure inventory does its job of moving the business forward. An honest and collaborative relationship with you the retailer at the heart of everything we do.
Decades of Retail Wisdom
Coaching and guidance on retail best practices tailored for the independent retail community. Passion for your business and your success.
Let's Chat
No pitch, no obligation.
Just an honest conversation about where your business is today and what's possible when you have the right data and someone who actually cares about your success.