Our retail analysts
Matt Laurich
Bringing 25+ years of retail leadership to help you build a smarter, more resilient business.
25+
Experience
Industries Served
POS Experience
Background
Matt didn't plan a career in retail — he chose an industry that never sits still. Growing up as a military brat, constant change was simply normal life, and retail's relentless pace felt familiar. Over more than 25 years, Matt has worn nearly every hat retail has to offer — salesperson, buyer, merchandiser, manager, logistics, planner — giving him a rare, full-picture view of how a retail business actually runs.
He brings expertise in vendor collaboration, operational planning, leadership development, and sales forecasting to help clients drive profitability and reduce risk. His background includes a decade in collegiate retailing, overseeing multimillion-dollar bookstore operations. He also holds an aPHR in human resources, meaning the work goes beyond the numbers to the people and the story behind them.
"I'll tell you what you need to hear, not just what you want to hear."
— Matt
“In just over six months of working with Matt, we have reduced our inventory by nearly a third, bringing it to an optimal level for our store. His expertise in the college bookstore industry, combined with data-driven insights, has given us full confidence in making smarter buying decisions.”
“Matt has given our buying team a real roadmap for purchasing by class, helping us maximize both sales and inventory profitability. His guidance delivers the value of a full-time hire — and then some — without the added headcount or costly system upgrades.”
THE WORKING RELATIONSHIP
What can I expect from Matt?
Upfront and authentic
I'll tell you what you need to hear, not just what you want to hear. Bad news doesn't get better with age so let's get it out there. I will bring a positive attitude to everything, because that's how you attack challenges in this business.
Communication is leadership
With a background in leadership development and a PHR, I coach on the people side too: how your team communicates with vendors, customer, and each other, not just the metrics.
A real roadmap
We'll cover the plan, the number, and the goals, but you'll also walk away with concrete, actionable steps to actually arrive there.
Let's Chat
No pitch, no obligation.
Just an honest conversation about where your business is today and what's possible when you have the right data and someone who actually cares about your success.