Our retail coaches

Wendi Tanner

Helping independent retailers understand what's really happening, find the opportunity and make better decisions about what comes next.

35

Years Hands-On
Experience

Industries Served

Contemporary Apparel Luxury Apparel & Accessories Men's Apparel Pet Jewelry & Accessories Footwear Gift & Specialty Children's & Baby Home Décor

POS Experience

Heartland Shopify Lightspeed Retail (R Series) Lightspeed X Series FranPOS ETailPet Rain POS Square

Background

Wendi Tanner has spent more than 35 years helping retailers build healthier, more profitable businesses through strategic merchandising, disciplined inventory planning and practical financial guidance. Her career spans executive buying, brand development, entrepreneurship and consulting—giving her a unique perspective on both the creative and financial sides of retail.

Wendi began her career with Target's Department Store Division, where she spent 15 years in progressive merchandising leadership roles. She launched the Contemporary business, bought European Designer and Advanced Designer collections, and ultimately led the Jewelry Division, where she created three private-label brands.

She later co-owned a successful wholesale fashion jewelry company for 20 years, developing private-label programs for many of the nation's leading retailers. As a business owner herself, she understands firsthand the realities of inventory investment, cash flow, vendor relationships, product development and profitability.

Since 2016, Wendi has partnered with independent retailers as a Certified Management One Retail Expert. She combines data-driven planning with decades of merchandising experience to help owners identify opportunities, recognize changing trends and make confident decisions that strengthen profitability and support long-term growth.

"The numbers tell an important part of the story. I help retailers see the bigger picture, uncover opportunities and move forward with confidence."

— Wendi
“From day one, Wendi has been that partner. Her expertise, combined with the Management One process, has helped me consistently have the right products at the right time to grow my business profitably. Beyond the data, Wendi helps me solve problems, uncover new opportunities, and identify products and vendors that have contributed directly to our success. Her guidance has been instrumental in building Bunny & Babe, and I’m excited to continue growing with her by my side.”
— Peyton Merrill, Owner, Bunny & Babe | Winnetka, IL
“Working with Wendi has been one of the best investments I’ve made in my business. She helps me stay ahead of inventory, trends, freshness and turnover while finding creative ways to keep product moving. More importantly, she’s a trusted sounding board who truly understands retail. When you’re wearing a hundred different hats as a business owner, having someone like Wendi in your corner is invaluable.”
— Amanda McReynolds, Owner, Pure Pet

THE WORKING RELATIONSHIP

What can I expect from Wendi?

A Trusted Sounding Board

Running a retail business means making decisions every day—often without another experienced merchant to talk them through with. Wendi gets to know your business, your customer and your goals so you have a trusted partner to gut-check ideas, challenge assumptions and help you make confident decisions.

Understand the “Why,” Not Just the Numbers

Wendi doesn't simply tell you what the reports say. She helps you understand why the numbers matter, what they may be signaling and what actions to consider—so you become more knowledgeable and confident in your own business over time.

Clear Priorities & Actionable Strategy

Data is only useful if you know what to do with it. Wendi helps turn your financial and inventory information into clear priorities, practical strategies and next steps—while keeping you focused, accountable and ready to adapt as your business evolves.

Let's Chat

No pitch, no obligation.

Just an honest conversation about where your business is today and what's possible when you have the right data and someone who actually cares about your success.

Start the Conversation