Stronger Vendor Partnerships Start with Better Data—and Smarter Negotiation

Your vendor relationships can make or break your business

Whether you're negotiating better terms, reducing aging inventory, or planning next season’s buy, the most successful outcomes start with one thing : clarity. And clarity doesn’t come from guesswork or gut feelings — it comes from data.

According to a 2024 industry survey, 51% of businesses plan to collaborate more closely with suppliers—sharing data and forecasting together—to reduce uncertainty and improve outcomes.

That’s where vendor scorecards come in. When you walk into a negotiation with a clear picture of performance, you shift the conversation from opinions to opportunities.

Here are three ways to improve your vendor partnerships by making the most of your data.

retailer shaking hands with a supplier on a contract

1. Negotiating With Vendors: It's Not Just About Price


In the world of retail, it’s easy to think negotiation begins and ends with price. But the strongest vendor relationships are built on more than just discounts ; they’re rooted in mutual accountability and shared goals.

As a buyer, your power doesn’t just come from volume — it comes from your ability to bring actionable insights to the table. When you can clearly demonstrate how a vendor’s product is performing (or underperforming), you set the stage for more productive conversations. 

Instead of asking for blanket markdowns, you can negotiate for smarter terms: return-to-vendor programs, extended dating, co-op dollars, or marketing support.

Data helps you negotiate not harder, but smarter.

retailer handling stock with care

2. Collaboration Tactics That Work

The best retailers treat vendors like partners, not just suppliers : a mindset shift that unlocks real value on both sides.


Strong partnerships mean both parties have skin in the game. When your vendor knows you're tracking performance closely — and using that data to make strategic decisions — they’re more likely to come to the table with proactive solutions. That could look like adjusting pack sizes, recommending better-performing SKUs, or even co-investing in a promotional strategy.

Building this kind of collaboration doesn’t happen overnight. Still, it starts with consistency, transparency, and a shared commitment to performance. 


It isn’t a trend : in retail apparel, a McKinsey survey found that deeper relationships will represent 51% of apparel’s total supplier base in 2028, up from 26 percent in 2019. This includes long-term volume commitments, shared strategic three- to five-year plans, and collaboration partnerships.

retailer checking scorecard data

3. Vendor Scorecards: Your Secret Weapon


So how do you turn all this good intent into action? Enter: the vendor scorecard.


A vendor scorecard is a simple, repeatable tool that transforms anecdotal observations into clear, actionable insights. It gives you a consistent way to measure vendor performance over time—across all categories and departments.

At Management One, we recommend tracking key metrics like:

  • Sell-through rates

  • Gross margin return on investment (GMROI)

  • Weeks of supply

  • Return rates

  • Markdown dollars

  • On-time delivery

With these data points in hand, you can identify trends, spotlight high-performing vendors, and flag areas for improvement — before they become problems.

And here's the real magic: when you share these scorecards with your vendors, you turn data into dialogue. You’re no longer just reporting numbers—you’re opening a conversation about how to win together.

Final Thought

Smart negotiation isn’t about playing hardball—it’s about showing up prepared. 

With the right data in hand and a mindset of partnership, your vendor relationships can evolve from transactional to transformational. And when that happens, everybody wins.

Need help improving your vendor relationships ? Get a free consultation here to find out how Management One’s inventory planning and POS solutions can help you stay competitive and drive smarter vendor negotiations.

Previous
Previous

June 2025 M1 Client Performance Overview

Next
Next

4 Best Practices for Sales Performance Incentives